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SafeBuy = Accreditation, Customer Reviews & Support

Protecting the consumer and helping UK businesses since 2003
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SafeBuy - Consumer Care & Code of Practice


More Sales

Drive more sales with a higher quality shopping experience, the UK’s most trustworthy seal, and a genuine ratings and review system.


Harness the power of SafeBuy, the #1 Consumer Assurance Scheme for shopping online, on your website to build instant trust and authority.

Leading Code of Practice

The leading UK Ecommerce Code of Practice. The only one that covers simply everything from all relevant EU regulations and UK laws and from Advertising Standards protocols to the Protection of Children.

Avoid Litigation

FREE mediation services. SafeBuy have successfully conducted almost 2,500 mediations between retailers and consumers to avoid either of them needing to call in the lawyers or go to court.

SafeBuy Trust-Building Star Rating and Reviews


The average rating for all SafeBuy members is 4.9/5 Stars. Would having an unbiased, 100% genuine 4.9/5 Star Rating on your website help gain the trust of prospective customers? Would having real reviews from raving customers boasting about your products or services help increase your sales? Absolutely!

Our exclusive star rating and reviews allow you to show your prospective customers what other customers have thought of you as a seller, your product or service, and their overall experience. Accept no substitutes. The SafeBuy Stars customer feedback system cannot be faked, fiddled or distorted.

With SafeBuy you can reckon on…

  • INCREASED VISITOR NUMBERS from the ORGANIC search engines. SafeBuy Stars in the listings gives you the BOOST you need. More click-throughs give you more SALES opportunities.
  • MORE CONVERSIONS from projecting yourself as a highly responsible online retailer using the SafeBuy Code of Practice – text approved by the OFFICE OF FAIR TRADING – that’s unique.
  • TOTAL PEACE OF MIND with SafeBuy free mediation services.

Safebuy Success Stories

"It is very helpful to have an external agency provide operating standards for ecommerce with its Code of Practice. When we add on the power of the Star Ratings system to inform new customers of our performance levels it is really an unbeatable combination.”

Andrew Marks, Website Manager, Box Limited

“SafeBuy accreditation lets our customers know that we take security and quality of service very seriously – it gives them the confidence that they need to click the ‘Buy Now’ button.”

Daryl Bowers, Director

"As well as providing a safety net for consumers, SafeBuy has the potential to be a powerful benchmark for best practice web marketing.”

Professor Derek Holder, Managing Director, Institute of Direct Marketing

Richard Jones is the CEO of SafeBuy and founded the company in 2003. Richard was appointed as 'UK Leading Expert' by the British Standards Institute, working on the International Standards Organisation's development of ISO 10008 – the world standard for Ecommerce websites - now released by ISO.

100% Money Back Guarantee

If you’re not COMPLETELY satisfied for ANY reason at all, SafeBuy will refund you 100%!

That’s right...we're so confident you'll love your SafeBuy membership that if, in the very unlikely event, after joining you do not think SafeBuy is worth the £159 + Vat you paid for, including:

  • SafeBuy Star Ratings Reviews
  • FREE website SafeBuy compliance check
  • The code of conduct/ Logo
  • Complete peace of mind mediation service
  • Ecommerce Monthly newsletter

…Then you have an entire 30 Days to cancel your subscription.


We will refund your membership fee IN FULL - It’s as simple as that. There really is no risk to you for trying it out.