What is SafeBuy?


woman-pink-shirt SafeBuy provides a leading UK Ecommerce Code of Practice and works to cover everything  - from relevant EU regulations and UK laws, to Advertising Standards protocols and the Protection of Children online. We work for the consumer and businesses alike so that shoppers trust the SafeBuy code, because it requires web retailers to:

  • Adhere to the terms of the Sale of Goods Act, the EU Distance Selling Regulations, and the EU Directive on Privacy and Electronic Communications
  • Conform to the Data Protection Act of 1998
  • Provide security for the processing of credit card transactions
  • Include physical location and contact details for themselves on their website
  • Display the total price consumers must pay for goods (including delivery costs) and provide a clear explanation of the delivery procedures
  • Advise the consumer if ‘cookies’ are required for the processing of data
  • Not use ‘spam’ for marketing purposes
  • Avoid exploitation of children

 

Business Owners Benefit from the SafeBuy Assurance Scheme


“Accreditation is an essential part of developing customer confidence to purchase online. Mr Fothergill’s Seeds is delighted to be a member of SafeBuy, and we believe that we are seeing its benefits through increased web sales year on year.” Jessica Hawkins, Web Development Manager, Mr Fothergill’s Seeds
“Provenly conforming to the highest standards in the UK ecommerce industry is enormously valuable to us in online trading. We are delighted to be members of SafeBuy.” Mark Anderson, Head of Ecommerce, Robert Dyas
“As well as providing a safety net for consumers, SafeBuy has the potential to be a powerful benchmark for best practice web marketing.” Professor Derek Holder, Managing Director, Institute of Direct Marketing.

How SafeBuy Star Ratings & Reviews Can Work for You


  • With increasing demands from consumers for independent ratings from web merchants, the SafeBuy Star Rating System clearly showcases that you (as a SafeBuy member) are far superior to your competitors in consumer satisfaction.
  • See what consumers are saying about you, and adjust your operations to increase their satisfaction and make your business that much better! Consumers will provide you with honest ratings in 10 different areas, and their overall comments are available to be posted to the public domain. Honest reviews of your products or services can be instrumental to your differentiation from competitors and will increase brand awareness naturally.
  • Display the ‘SafeBuy Stars Logo’ on your website as big, bold, and proudly as you like. The logo has an active link to the live survey results and comments for your site. Consumers will recognize the SafeBuy logo on your website and will instantly connect you with being a trustworthy merchant.
  • Qualifying for the Stars logo is simple. Just invite your customers to complete a two minute survey form after you have shipped goods to them or rendered services. To make it even easier for you, CC our secure research site on your customer order acknowledgment. We’ll email them independently for you with the survey a few days after you have shipped the goods. That’s when they’ll be most aware of you, and most likely very happy to leave you a positive rating!

 

Here’s an example of the survey and customer responses from one of our members:
https://ratings.safebuy.org.uk/stitchingcards.com/stats.html
Here’s how “Stitching Cards” has used their Stars Logo on their website to increase trust, gain more awareness to their brand, and drive in new sales (scroll down on the right of the page linked here): www.stitchingcards.com
Here’s what David, the owner of Stitching Cards had to say about his membership with SafeBuy:

‘We’ve been using the SafeBuy Star Rating system for several years and are thrilled with the positive effect it has had in turning site visitors into customers.’ - David Jefferson, Sole Trader, Stitching Cards

 

SafeBuy’s Ecommerce Monthly


How much time do you have to consume all the information that comes out about Ecommerce each month? How many subscriptions to various publications would you have to have in order to get ALL the information you needed? The answer is one. SafeBuy’s Ecommerce Monthly will provide you with insider industry knowledge, insight, patterns, hot markets, and opportunities.

It’s not written in a theoretical form, but in a way that’ll allow you to implement the new-found tools and knowledge in your own business immediately. It is written entirely by professionals who are working in the industry, every single day. Just 15 minutes of learning from these leading players will give you the edge to stay on top and be constantly improving your business month after month.

SafeBuy Star Ratings

How SafeBuy Star Ratings & Reviews Can Work for You

What do consumers think about you?
Adjust your operations to increase their satisfaction and make your business that much better! Consumers will provide you with honest ratings in 10 different areas, and their overall comments are available to be posted to the public domain. Honest reviews of your products or services can be instrumental to your differentiation from competitors and will increase brand awareness naturally.

Show you really deliver:
With increasing demands from consumers for independent ratings from web merchants, the SafeBuy Star Rating System clearly showcases that you (as a SafeBuy member) really deliver when it comes to consumer satisfaction. With more and more customers looking to read independent reviews of companies before deciding to buy SafeBuy Stars is a great opportunity to show your dedication to customer service.

Display the Stars logo on your site:
Display it as big, bold, and proudly as you like. The logo has an active link to the live survey results and comments for your site. Consumers will recognize the SafeBuy logo on your website and will instantly connect you with being a trustworthy merchant..

Qualifying for SafeBuy Stars is simple:
Just invite your customers to complete a two minute survey form after you have shipped goods to them or rendered services. To make it even easier for you, CC our secure research site on your customer order acknowledgment. We'll email them independently for you with the survey a few days after you've shipped the goods - its usually then your customer will be most responsive too.


"It is very helpful to have an external agency provide operating standards for ecommerce with its Code of Practice. When we add on the power of the Star Ratings system to inform new customers of our performance levels it is really an unbeatable combination.”

Andrew Marks, Website Manager, Box Limited www.box.co.uk


“SafeBuy accreditation lets our customers know that we take security and quality of service very seriously – it gives them the confidence that they need to click the ‘Buy Now’ button.”

Daryl Bowers, Director www.totallyfunky.co.uk


“Having achieved the SafeBuy accreditation, we have seen an increase in trust and confidence from thousands of new customers at our web site. Being with Safebuy.org.uk is one of the best ways to show customer commitment and online security.”

Ash Ali, Marketing Director www.just-eat.co.uk