About Us


SafeBuy was founded by Richard Jones in 2003, following the closure of the Which? Webtrader scheme. Having now helped 1000s of retailers meet a high standard of consumer protection, Safebuy have become synonymous with site safety and trust.

Richard was later appointed UK Leading Expert by the British Standards Institute to represent the UK in developing world standards for retail websites.

SafeBuy’s Code of Practice was developed in conjunction with the Department of Trade and Industry over 11 years ago and subsequently overseen by the Office of Fair Trading to ensure that retailers were compliant with online ecommerce regulations. Only sites that comply with the Code are granted permission to display the SafeBuy trust seal. As such, over the last 10+ years, SafeBuy has become the standard for safe sites that give consumers trust in the site they are purchasing from.

Our tools

Richard and his team developed two trusted, powerful tools over a number of years and have been refining them ever since.

Our reviews system integrates with your sales platform to automatically collect customer feedback to display to visiting traffic, improving brand reputation and increasing conversions.

Our trust seal is an indication to customers that they can feel safe as customer of your site, improving trust in the brand and increasing sales in your store.

Both platforms now integrate with all ecommerce platforms simply and easily, and our friendly support team is always available to assist you with any technical issues.


Easy integration with the apps and services you already use